The new head of Harry Ramsden's goes undercover to find out how the fish and chip chain's fortunes might be turned around.
Britain's best loved fish and chips restaurant chain is under threat. Harry Ramsden's new CEO Marija Simovic has taken on a struggling brand. The recession and increased fast food competition means the 80-year-old business is no longer an integral part of any seaside trip.
In order to find out just what she's got herself into, Marija takes the remarkable decision to go undercover within her own company. Stationing herself behind the deep fat fryers, she's determined to work out where Harry's is going wrong, and whether its desperate fortunes can be turned around.
Marija visits three different outlets, and must temper her natural managerial impulses as she shadows a young assistant manager, two waitresses at the company's busiest outlet, and puts in time at an empty restaurant reliant on pensioners. During her time under cover, she comes up against broken machinery, outdated décor and general disrepair.
At the end of her time undercover, how will she feel about her new role, the company and the staff? And how will the people she's met feel when they discover the `new trainee' is actually their boss?
Channel Four. 29th July 2010. 60 minutes
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